Digital Marketing Campaigns

Below are the quick details of some of those usual digital marketing tactics with the channels involved in it.

1. Affiliate Marketing                                    6. Native Advertising

2. Content Marketing                                     7. Online PR

3. Email Marketing                                        8. PPC - Pay Per Click

4. Inbound Marketing                                    9. SEO - Search Engine Optimization

5. Marketing Automation                             10. Social Media Marketing

Affiliate Marketing 

This has been the kind of performance-based promotion where commission for promoting somebody else's products will receive or the services on the website.

Content Marketing

The word denotes the promotion and the creation of the content advantages for the reason of generating the brand awareness, lead generation, customers, and traffic growth. The guides that will play the part in the content marketing tactics include blog posts, ebooks and whitepapers and infographics.

Email Marketing

The companies are using email marketing as the means of communicating with the audiences. Email is normally used for discounts and events, to promote the content, as well as in directing people toward the website of the business.

Inbound Marketing

It refers to the marketing methodology where you engage, attract, and delight the customers in every stage in the buyer's journey. One may use each digital marketing tactics they know.

Marketing Automation

It pertains to the software which serve-up to automate the basic marketing operations. Lots of marketing departments will automate repetitive tasks that they would if not do manually like the email newsletters and the social media posts scheduling.

Native Advertising 

This refers to the advertisements that are mainly content-led and present on the platform alongside the other, non-paid matter.

Online PR

This is the practice of protecting earned online exposure with digital publications, content-based websites and other blogs. It is much like the traditional PR, but it’s in the online spaces. The channels you may use to maximize the PR efforts include engaging online evaluation of the company, reporter outreach through social media, and engaging comments on blog and personal websites.

(PPC) Pay Per Click 

This is the method of driving the traffic to the website by paying the publisher each time the ad has been clicked. The other channels where someone may use PPC include Sponsored Message on LinkedIn, Paid ads over Facebook and Twitter Ads campaigns.

(SEO) Search Engine Optimization 

It is the procedure of optimizing the website to a higher rank in the search engine result page, thereby increasing the number of free or organic traffic your website will receive. The ways to approach the SEO in order that you can generate qualified traffics to your website will include the Technical SEO, On page SEO and Off page SEO.

Social Media Marketing 

It is the practice that promotes the brand and the content on the social media channels which will increase brand awareness, generate leads for the business and will drive the traffic and these include Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. If you are new to the social platforms, you may use the tools like HubSpot that will connect channels like Facebook and LinkedIn in one place. In this manner, you may simply schedule content for the many channels all at once, and then monitor analytics from a platform as well.

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