Digital Marketing Approaches

The lists here are constantly evolving, but are still being used:

Affiliate Marketing – this is basically paying somebody else (a business or the person) to promote the services and the products on their website.

Content Marketing – this is one more fairly broad of a digital marketing term. The content marketing covered any digital marketing attempts that use content assets (eBooks, videos, blog posts, infographics, etc.) Create brand awareness or to drive leads, sales, or clicks.

Conversion Rate Optimization – this is the science and the art of improving the online user experience. For most of the instances, businesses are using CRO to take more conversions (chats, calls, sales, lead, etc.) out of the existing website traffic.

Email Marketing – this is the oldest form of the online marketing and this is still going strong. Lots of digital marketers used email marketing to promote, highlight content, special deals, or to promote an event.

Native Advertising – if you get to the bottom part of the article and saw the list of recommended articles, then, that is native advertising. Most of the native advertising failed under content marketing due to its content to attract the clicks. Usually, native advertising may be a bit harder to spot, because it is normally mixed in with the non-paid content suggestions… however, but that is the kind of point.

Pay-Per-Click – this PPC is actually one broad term that includes any kind of digital advertising where you are paying for every user that clicks the ads. One example is the Google AdWords, a PPC form named as “paid search advertising”. The Facebook Ads are the other type of PPC advertising also known as “paid social media promotion or advertising”.

Paid Social Media Promotion – lots of social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, Snapchat and Twitter will permit you to run the ads on the site. The paid social media promotion is the best in building awareness with your viewers that will not be conscious that the business, products or services exists.

Paid Search Advertising – Bing, Google, and Yahoo are all permitting you to run the text ads on the SERPs or Search Engine Results Page. The paid search marketing is one of those best ways of targeting possible clients who are actively looking for a service or products just like yours.

Social Media Marketing – same with SEO, the social media marketing are absolutely free, the organic ways to use the social media platforms such as Twitter or Facebook to advertise your business. And, like the SEO, organically advertising the business over social media will take a lot of time and effort, but during the long run, it will deliver much cheaper outcomes.

SEO or the Search Engine Optimization – when you don’t feel like paying to appear in the SERPs, you may also use SEO in trying and ranking the blogs or pages on the site organically. You do not need to pay directly with each click made, but getting the page to rank normally takes quite some time and effort.