Channels of Digital marketing

Channels of Digital marketing have been facilitated by many channels such as:

1. Affiliate marketing – this is recognized to not be believed a reliable, easy and safe means of marketing by online platform. It is due to the lack of consistency in terms of associates that may produce the required number of new clients. As an outcome of this danger and bad associates it left the brand prone into use in terms of asserting commission that is not honestly acquired. The legal means can offer some protection towards this, yet there have been limitations in recuperating any investment or losses.

2. Display advertising – as this word implies, the online display advertising trades with showcasing promotional ideas or messages to the clients on the internet. It includes the wide array of advertisements such as advertising blogs, networks, contextual data, interstitial ads, ads on its search engines, dynamic or classified advertisement and etc.

3. Email marketing – in comparison to some other outlines of digital marketing, this email marketing is considered cheap. This is also the best way to quickly communicate the message such as the value proposition to the potential or existing customers. So far, this communication channel can be perceived through recipients to be irritating and bothersome particularly to the potential or new customers, thus the success of this email marketing is dependent on the visual appeal and the language applied.

4. Search engine marketing – SEM is the outline of Internet marketing which involves the advertising of websites by promoting the visibility in the (SERPs) search engine results page mainly through paid advertising.

5. Social Media Marketing – this 'Digital Marketing' word have the number of marketers face since it supports different channels applied in and among them, then comes in the Social Media. If social media channels are being used such as (Facebook, Twitter, Google+, Pinterest, Instagram, and etc.) In marketing the services or products, the strategy are then known as Social Media Marketing.

6. Social networking service – this is an online platform that people are using to construct social relations or social networks with other people who are sharing the same career or personal interests.

7. In-game advertising – this is defined as the "inclusion of brands or the products within the digital game." Its game allows the products or the brands to situate the ads within the game, either in the subtle manner or within the form of the advertisement banner. There had been so many factors that existed in whether the brands are winning in their promotion of the product or brands, and these are being the kind of game, 4-D or 3-D technology, technical platform, game genre, prominence of promoting within the game and congruity of the game or brand. The individual factors had been consisted of attitudes in the way to the placement of advertisements, game involvement, flow or entertainment and the product involved.

8. Online public relations – the video advertising is the kind of promotional terms of online promoting or digital advertisements that plays over the online videos such as the YouTube videos.