Subsets and the Digital Marketing Disciplines

Do not be confused with disciplines with channels. The digital channel is the digital medium organizations utilize to communicate or to deliver messages to the costumers, while the digital marketing disciplines has been considered as the branch of knowledge and/or the field of study in digital marketing. One example is the search engine optimization (SEO) and the search engine marketing (SEM) are separate disciplines; however, they mutually target the similar digital channel – in the search engine result page.

The digital marketing discipline and the subsets include:

1. Affiliate Marketing
2. Email Marketing
3. Content Marketing
4. Marketing Automation
5. Conversion Rate Optimization
6. Mobile Marketing
7. Digital Marketing Analytics
8. Search Engine Optimization
9. Digital Advertising
10. Social Media Marketing

Similar to the many other outline of marketing, the digital marketing strategies involve:

1. Alignment of consumer and marketing goals.
2. Defining customer profiles.
3. Defining marketing objectives.
4. Identifying target markets.
5. Managing and allocating the resources appropriately to attain the objectives.
6. Performing competitive analysis.
7. Reviewing and optimizing the campaign performances.

Example of the Digital Marketing Campaign and the Digital Marketing Strategies:

The digital marketing strategy includes the setting marketing objectives from the analysis of the market information with the target audiences, choosing platforms and the digital marketing channels in determining channels specific delivery tactics, plus defining macro advertising KPIs to calculate the performance of digital marketing strategy.

Alternatively, the example of the digital marketing campaign concentrates around making the brand awareness or micro objective by introducing the viral marketing campaign (tactics) on the particular social media channel such as Facebook. The short word (micro) KPIs has been used to maintain the track of the success and the progress and the digital marketing campaigns. 

Digital marketing, customer trip and the touch point map

The map may act as the key reference file when identifying which of the digital marketing channel to target and also which of the digital marketing tactics the team must execute.

The implementation process of the digital marketing strategy that can be covered in the two day 

digital advertising strategy course seems like this:

1. Digital marketing strategy completion process.

2. More digital marketing samples in the case study resources library.

How Do the many Digital Channels Impact an industry?

Through delivering the omni-channel customer encounter all the means from the consciousness to the post-obtained phases.

Digital Marketing Funnel

As, the online PR campaigns are being launched to create awareness, to help the customers evaluate the products, implement content marketing, drive higher purchase intent traffic into the website through SEO, email, and digital ads, and nurture leads in repurchasing through Email Marketing, 

Marketing Automation, Social Media Marketing and Digital Advertising.

The range of digital marketing channel relies on the diversity of factors like:

Customers: Which platforms will your customers on and what are your customers touch points?

Marketing Budget: Is there sufficient budget that can be used for the channels?

Marketing objectives: Are the goals for encouraging loyalty only or for the increase of brand awareness?

Manpower: Does the marketing group have the necessary skills and knowledge to handle digital agencies and multiple campaigns?