Do Digital Marketing Works?

Digital marketing is considered as the best option for any industry. Digital marketing had been used to assist all types of industries grow—from the mom-and-pop shopping store to internationally identify universities and beyond. That is the splendor of online advertising. If you are aware who you wanted to target, you may use the digital marketing in targeting anyone and anywhere.

But, this being said, certain kinds of businesses will take advantage more from certain kinds of digital advertising. For a rapid overview, let us take a glance in which strategies seem to work at its best for B2C or business-to-consumer industries and B2B or business-to-business companies:

B2B Companies

On the contrary, paid search is the best great alternative for the B2B companies. Most of the B2B companies had very specified niche audiences that may be hard to target by using just the social media. But, if you are selling something and someone searched for something they need, you wanted to be the primary result that they will see. Yes, you can pay more for the click than you could with the paid social advertisement.

Additionally, most of the B2B companies had an even more involved and a much longer sales cycle than the B2C companies. As an outcome of this strategy, long-term strategies such as the content marketing or the email marketing are usually important in closing the deal.

Certainly, the perfect blend of digital advertising tactics may vary from business-to-business and from industry-to-industry, but also, but simply comparing the B2C to B2B must help give you the sense of how distinctive strategies may be better for some businesses. Not all strategies are right for each business, but with some trial and error, one must be able to recognize the most profitable method for the company.

B2C Companies

Mostly, B2C companies had a much lower price point than the B2B counterparts. In the end, it may be a bit harder to sell that $150,000 item to one harried mom than the $10 item that is a fairly clear-cut sell.

The great news is that, because the B2C companies are not attempting to sell incredibly costly services or products, they do not need larger sales teams or difficult marketing funnels. All that they need to do is to take the services or the products in front of a perfect audience with the proper messaging and the other must take care of themselves.

As an outcome, the main goal of most of the B2C companies is by taking people into and by their marketing funnel. You do not need to create the tons of trust or brand awareness before you will close the sale.

With this in mind, the B2C companies usually see the best results from the high-funnel marketing channel such as paid social advertising and social media marketing. These channels are doing a great job in taking the business in the front of the possible customers who cannot otherwise be aware that you exist.

Now, to supplement with the other digital marketing techniques like the paid search or the SEO is always the best idea, but when you need to choose a channel to begin with, the social media marketing or the paid social advertising is the best options for B2C.